Learn to Earn DPD Marketing   Ed Rizzo, Owner of DPD Marketing                           This is the place where you can "Learn To Earn"              
 
Keep your website design as simple as poolside
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Designing a website sounds like something that should be left up to a professional designer but with today's software developments, you can design and build your own websites. I highly recommending building your own. With a good website/html editor it can be ad easy as copying and pasting information on a page. Besides, it's a good feeling when you finish your site and you look through it and say, 'I built it'!

There are all kinds of HTML Editors available. The ones I recommend are Dreamweaver and Microsoft's FrontPage. I personally use FrontPage for all my websites. It's easy enough to use and with a little time, patience and practice, you can build your websites for any purpose you choose.

Maybe your budget won't allow for the cost of Dreamweaver or FrontPage but there are also some very good site builders for less money.

The first thing to consider is, what will your site be used for? Are you going to have a website for information, sales or a service? You can also design mini sites that are used for promoting or reselling other peoples products.

Next, you want to lay out what you want your site to look like. Try to keep it as simple as possible. Don't use large graphics as they make your site load slower. Have you ever been to a website and you sit and wait for it to load. Remember how you feel while you are waiting. you don't want a potential customer clicking away from your site before it even loads.

With the use of cable and broadband, this isn't as much of a problem today as it once was but remember that these services still aren't available everywhere.

Making your website attractive, interesting, engaging and interactive

To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site. One that is easy to build, maintenance free, low cost, credible, and a powerful traffic builder and customer converter.

Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners.

Build It for Speed - It's a fact of life people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market - Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

Focus the Site - Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.

Credibility Is Crucial - The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.

Navigation should be simple - Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

Content is King - Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

These are just some of the highlights to think about when building a website. There are many other factors to consider when building your own websites. For example, what payment processor to use, meta tags, keywords, alt tags, header tags and this just names a few.

Don't get overwhelmed. All these things fall into place and go hand in hand as you build your site. I offer complete training on website designing and creating. Just point your mouse and click for all the information you need to building websites and a whole lot more.

 
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                       SITE CONTENTS

Here is the most common question that I come across in relation to Internet
marketing: "I can see that there is a great potential for success on the Internet but I'm a beginner. How and where do I get started?" This question is asked by people who either have an existing business which they want to start promoting on the Internet or they are trying to find the right opportunity. Some people are close to retirement and need a supplement income. Some also may have a disability which is preventing them from having a regular 9-5 job. Whatever the reason is, the answer is the same.
 Read more

Now that you have an idea of what it takes to start a business, it's time to think about what type of website you will need. it doesn't matter what type of Business Opportunity you will pursue, you will need a website. When building a web site try to keep it simple and easy to navigate. The more "bells and whistles" you have on your site the longer it takes to load. I will tell you now no-one will wait very long for any website to load.  Read more

Search engines are a little tricky but if you follow a few simple steps while building your website then you can increase your ranking. This can be time consuming and a little frustrating because search engines always change what they look for and there are so many.  Read more

There are so many different business opportunities online that it may be a hard decision just which one is right for you. Taking a look at the pros and cons of each will make your decision of just what type of business you want to be involved with.   Read more

An excellent Business Opportunity to get involved with is Affiliate Marketing. Affiliate Marketing is a good starting place for those with very limited funds and a quick way to generate some income. Even if you do start with your own products, at some point you will want to become with affiliate programs.    Read more

Email and email marketing have gone through some major changes over the past few years but is still a great way to market and advertise online. There are new anti-spam laws that if they are not followed can get you in some serious trouble and may even lead to you being shut down by your ISP.But when done right, there is no better way to market and make money with your business.
 Read more

An autoresponder is one of the most important tools in a online businesses arsenal. There are many different types of autoresponders that will fit every budget. How can you tell which one is right for you.   Read more

Using audio and video is becoming more and more important. It is another way for your visitors to connect with a real person closing the gap between offline and online businesses. It also opens up a whole new way to deliver your products.
 Read more

When you get through going over all the content within this site, I have a few FREE gifts for you. These gifts will help you get started with your new Online Business.   Read more

 

 

 

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