Search Engine Optimization will get your site indexed by the major search engines

DPD Marketing Ed Rizzo, Owner of DPD Marketing

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Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization’s goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of getting a higher page rank from search engines is through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan websites and collect information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high page ranks.

Traffic

The main purpose of search engine optimization is to increase traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites which contain relevant information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

Target Audience

The use of the search engine is to be able to target a specific audience, is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Cost Effectiveness

Search engine optimization can be a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be considered before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about your products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

Here are just a few tips for you to think about while building your website. This is by far not all there is to SEO but a good start. I do all my own and never would consider paying a company. Mainly because with all the constant changes, you would end up paying that company for as long as your in business.

Just by following these tips, in time, you will be ranking high in the major 3 search engines.

To properly optimize a web page, please follow the following steps:

1. Optimization should be part of the design. To properly optimize a web page, it should be considered as part of the design process. It should not be treated as an afterthought after the fact. This will lead to shoddy workmanship and create unnecessary strain in the browser looking for relevant data.

2. Each web page must be optimized. That is to say, each web page must be unique, with their own content, titles and tags.

3. It’s not just the search engines. Don’t create a site specifically for search engines alone. Most people who start out this way create a site that is not user friendly. Most browsers pass over unprofessional sites with poor copy.

4. Keywords. Make sure you have a list of terms you want placed in the page. Also consider that the keywords relevant to page 1 stays in page 1 while page 2 keywords stay in page 2. This is to make sure each page is unique in its offering, avoiding redundancy. In terms to competitiveness, a linking campaign will probably create more traffic and better results than concentrating on keywords.

Place your keywords strategically in the following areas: Page title, Meta tags, Body, Headings, Images (alt tags), Bullets, Links. High quality website typically rank well in the search engines partly because more and more people recommend it to others via word of mouth, email, instant messenger, or even better, take the link and place it in their own website link sections.

Also include a phrase that would be considered common. If you were to look up something using a search engine, what phrase would you use. Chances are more people would use the same phrase or variation of that phrase. A phrase would also be considered part of a keyword list. A keyword doesn't have to be just one word!

5.Google considers pages with inbound links as a vote to the quality and relevance of that site, increasing its rank in the search engine hierarchy.

In addition to inbound links, search engines also send out spiders to assess the site for relevance against an algorithm. The spider basically goes to the site and analyzes all the text in the page, including markup items, the meta tags and the title.

Spiders can read the following items on a web page, thus making the item highly relevant to search engines: text, page titles, meta tags, meta descriptions, code, tables and alt tags. Depending on further technological considerations, search engines may consider other languages like JavaScript and such. Currently, the spiders will just consider them clutter.

Web page optimization values content more than graphical artistic impact. One must keep in mind when the end result needed is to increase presence in the advertiser’s chosen search engine string.

There is more information about Search Engine Optimization available in my ecourse "The Road To Financial Freedom"

Get up to date Internet Marketing news, articles and reviews with a free subscription to DPD News Magazine and receive a free copy of my new ebook "Creating Your Own Info Product"

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